PDN Photo District News Volume XXIV 04.04 April 2004

New York: PDN Photo District News, 2004. First Impression. Paperback. In exceptionally good condition. Demy folio, [27.75cm/11inches], paperbound with pictorial covers, pp. 96. Fully illustrated with b-w halftone and colour plates . Please feel free to inquire as to particulars and/or additional photographs. ... Originally named New York Photo District News, PDN was founded by Carl Pugh, who was working as a photographer’s assistant and sought more freelance work. He inquired as to the best way to advertise his services and was told to post a note on the community bulletin boards found at local businesses frequented by professional photographers. This sparked the idea to create a newsletter for the loose-knit community of professional photographers who populated the inexpensive loft spaces along lower Fifth Avenue (the “Photo District”). PDN is owned by Emerald Expositions and headquartered in New York. The first issue (May 1980) cost $800 to print and carried $2,000 in advertising, yielding a tidy profit. It was distributed free in stores in the Photo District. PDN was an instant success. In time professional photographers, coming to Manhattan on assignment from elsewhere in the country picked up a copy and requested a subscription (initially $6 per year), which, in turn, was seen by other photographers back home. In this manner, PDN quickly grew into a national publication. In 1983, PDN launched Photo Expo, a trade show for the same market, which remains the leading US show for pro shooters (since renamed PHOTOPLUS). Pugh sold PDN and the show to Adweek in 1984.