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In the Plex: How Google Thinks, Works, and Shapes Our Lives
by Levy, Steven
- Used
- Acceptable
- Hardcover
- Condition
- Acceptable
- ISBN 10
- 1416596585
- ISBN 13
- 9781416596585
- Seller
-
Springdale, Arkansas, United States
Payment Methods Accepted
About This Item
Simon & Schuster, 2011-04-12. Hardcover. Acceptable. 1.5000 in x 9.3700 in x 6.1400 in. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.
Synopsis
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquartersâÈ'the GoogleplexâÈ'to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of GoogleâÈçs earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until GoogleâÈçs IPO nobody other than Google management had any idea how lucrative the companyâÈçs ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to GoogleâÈçs success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineersâÈ'free food and dry cleaning, on-site doctors and masseusesâÈ'and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in ChinaâÈ'Levy discloses what went wrong and how Brin disagreed with his peers on the China strategyâÈ'and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex .
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Details
- Seller
- Once Upon a Time Books
(US)
- Seller's Inventory #
- mon0000975041
- Title
- In the Plex: How Google Thinks, Works, and Shapes Our Lives
- Author
- Levy, Steven
- Format/Binding
- Hardcover
- Book Condition
- Used - Acceptable
- Quantity Available
- 1
- ISBN 10
- 1416596585
- ISBN 13
- 9781416596585
- Publisher
- Simon & Schuster
- Place of Publication
- New York
- Date Published
- 2011-04-12
- Size
- 1.5000 in x 9.3700 in x 6.1400 i
- Bookseller catalogs
- Book;
- X weight
- 1.3691 lb
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About the Seller
Once Upon a Time Books
Biblio member since 2020
Springdale, Arkansas
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