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In the Plex: How Google Thinks, Works, and Shapes Our Lives
by Levy, Steven
- Used
- good
- Hardcover
- Condition
- Good
- ISBN 10
- 1416596585
- ISBN 13
- 9781416596585
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
Payment Methods Accepted
About This Item
Hardback. Good.
Synopsis
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquartersâÈ'the GoogleplexâÈ'to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of GoogleâÈçs earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until GoogleâÈçs IPO nobody other than Google management had any idea how lucrative the companyâÈçs ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to GoogleâÈçs success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineersâÈ'free food and dry cleaning, on-site doctors and masseusesâÈ'and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in ChinaâÈ'Levy discloses what went wrong and how Brin disagreed with his peers on the China strategyâÈ'and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex .
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Details
- Bookseller
- World of Books Ltd
(GB)
- Bookseller's Inventory #
- GOR005224057
- Title
- In the Plex: How Google Thinks, Works, and Shapes Our Lives
- Author
- Levy, Steven
- Format/Binding
- Hardback
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 1416596585
- ISBN 13
- 9781416596585
- Publisher
- Simon & Schuster
- Place of Publication
- New York
- This edition first published
- 2011-04-12
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World of Books Ltd
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GORING BY SEA, West Sussex
About World of Books Ltd
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- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
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