PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed by Saffir, Leonard - 2006-11-01

Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Used - Good. Used book that is in clean, average condition without any missing pages.

Kaplan Business, 2006-11-01. Paperback. Good.

Kaplan Publishing. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Chicago: Kaplan Publishing, 2006. As New. A crisp clean softcover, no markings throughout: For those who think their "widget" is the coolest around and are going it a lone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference bet ween success and failure. But recognizing the power of PR is one thing; ha rnessing it is another. PR on a Budget proves that it is possible to handl e a business or organization's public relations in a manageable, logical, a nd cost-effective fashion About the Author Leonard Saffir served as executive vice president of Porter Novelli, one of the largest public relations firms in the world. His impressive client list includes: Philip Morris USA, MasterCard, Pepsi Cola, Bristol-Myers, Mattel, Gilette, and many others. He is the recipient of the Public Relations Society of America's prestigious Silver Anvil and Big Apple awards, and several PRSA Certificates of Commendation. He has also won… Read More

Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

paperback. Good. Access codes and supplements are not guaranteed with used items.