Practical Data Science with R Paperback - 2014

From the publisher

Summary Practical Data Science with R lives up to its name. It explains basic principles without the theoretical mumbo-jumbo and jumps right to the real use cases you'll face as you collect, curate, and analyze the data crucial to the success of your business. You'll apply the R programming language and statistical analysis techniques to carefully explained examples based in marketing, business intelligence, and decision support. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book Business analysts and developers are increasingly collecting, curating, analyzing, and reporting on crucial business data. The R language and its associated tools provide a straightforward way to tackle day-to-day data science tasks without a lot of academic theory or advanced mathematics. Practical Data Science with R shows you how to apply the R programming language and useful statistical techniques to everyday business situations. Using examples from marketing, business intelligence, and decision support, it shows you how to design experiments (such as A/B tests), build predictive models, and present results to audiences of all levels. This book is accessible to readers without a background in data science. Some familiarity with basic statistics, R, or another scripting language is assumed. What's Inside

• Data science for the business professional
• Statistical analysis using the R language
• Project lifecycle, from planning to delivery
• Numerous instantly familiar use cases
• Keys to effective data presentations

PART 1 INTRODUCTION TO DATA SCIENCE
1. The data science process
2. Loading data into R
3. Exploring data
4. Managing data
PART 2 MODELING METHODS
5. Choosing and evaluating models
6. Memorization methods
7. Linear and logistic regression
8. Unsupervised methods
9. Exploring advanced methods
PART 3 DELIVERING RESULTS
10. Documentation and deployment
11. Producing effective presentations

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