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Principles of Marketing
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Principles of Marketing Papeback - 2015

by Philip Kotler; Gary Armstrong; Lloyd Harris

  • New

Description

Pearson Education , 8th Edition NO-PA16APR2015-KAP. Papeback. New.
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Details

  • Title Principles of Marketing
  • Binding Papeback
  • Condition New
  • Pages 720
  • Volumes 1
  • Language ENG
  • Publisher Pearson Education
  • Date 8th Edition NO-PA16APR2015-KAP
  • Bookseller's Inventory # 6376469291
  • ISBN 9781292269566 / 1292269561
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2019035568
  • Dewey Decimal Code 658.8

About the author

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

Gary Armstrong is a Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.

Hongwei He is a Professor of Marketing at Alliance Manchester Business School, University of Manchester, and an Associate Editor for the Journal of Business Research.