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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Fi eld
by Michalowicz, Mike
- Used
- Hardcover
- Condition
- Very Good/Very Good
- ISBN 10
- 1591844886
- ISBN 13
- 9781591844884
- Seller
-
Tokyo, Japan
Payment Methods Accepted
About This Item
US: Penguin Publishing Group, 2012. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting.The spine remains undamaged. Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-- let alone grow--it's easy for entrepreneurs to get caught up in a never-end ing cycle of "sell it--do it, sell it--do it" that leaves them exhausted, f rustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was t rying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathin g. That's when he discovered an unlikely source of inspiration--pumpkin far mers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and t ransformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpki n Plan? Plant the right seeds: Don't waste time doing a bunch of different things j ust to please your customers. Instead, identify the thing you do better tha n anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpki.
Synopsis
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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Details
- Bookseller
- Infinity Books Japan
(JP)
- Bookseller's Inventory #
- RWARE0000066696
- Title
- The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Fi eld
- Author
- Michalowicz, Mike
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good/Very Good
- Quantity Available
- 1
- ISBN 10
- 1591844886
- ISBN 13
- 9781591844884
- Publisher
- Penguin Publishing Group
- Place of Publication
- US
- Date Published
- 2012
- Bookseller catalogs
- Business / General;
Terms of Sale
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
About the Seller
Infinity Books Japan
Biblio member since 2006
Tokyo
About Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
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- G
- Good describes the average used and worn book that has all pages or leaves present. Any defects must be noted. (as defined by AB...
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