The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004 by Shaw, Daron R - 2006-11-15T00:00:01Z

University of Chicago Press. Used - Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.

University of Chicago Press, 2006. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

21 tables. 15 figures of money movement..Appendix of TV ads, two Appendices on use of media marketsText unmarked. Book unread.Slight scuff on bottom edges. Front lower left corner slight bend in corner edge . Crease lower left rear cover

University Of Chicago Press, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780226751344

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Paperback / softback. New. The Electoral College has played an important role in presidential politics since our nation's founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won-and lost. Shaw's nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases-plus key contacts in the Gore and Kerry camps-Shaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully… Read More

Paperback / softback. New.

Univ of Chicago Pr, 2006. Paperback. New. 232 pages. 8.50x6.00x0.50 inches.

University of Chicago Press, 2006-11-15. Paperback. New. New. In shrink wrap. Looks like an interesting title!