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Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion
by Kawasaki, Guy
- Used
- Condition
- Used - Good
- ISBN 10
- 1591843944
- ISBN 13
- 9781591843948
- Seller
-
Mishawaka, Indiana, United States
Payment Methods Accepted
About This Item
Penguin Publishing Group. Used - Good. Used book that is in clean, average condition without any missing pages.
Synopsis
More uncommon common sense from the bestselling author of The Art of the Start . In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic , and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start , has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: • How to get a standing ovation • The art of schmoozing • How to create a community • The top ten lies of entrepreneurs • Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.
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Details
- Bookseller
- Better World Books
(US)
- Bookseller's Inventory #
- 3972918-6
- Title
- Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion
- Author
- Kawasaki, Guy
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1591843944
- ISBN 13
- 9781591843948
- Publisher
- Penguin Publishing Group
- Place of Publication
- New York
- This edition first published
- 2011-02
Terms of Sale
Better World Books
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About the Seller
Better World Books
Biblio member since 2005
Mishawaka, Indiana
About Better World Books
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