Redesigning Logos

Includes original card cover band.

A collection of the best examples of logo redesign: development, process and real examples. At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it. When that time comes it is important to take into account several factors so as not to losethe general brand image of the company, and so that the public continues to recognize it, or to make it responsive so that it adapts easily to different media and devices--print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution. A wide collection of case studies on the different approaches used by international graphic design studios towards the redesign of a logo, its development, interviews with relevant international graphic designers, and real examples.