The Selling of the President: The Classical Account of the Packaging of a Candidate
by McGinniss, Joe
- Used
- Condition
- Used - Very Good
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Seller
-
Victoria, British Columbia, Canada
Payment Methods Accepted
About This Item
Synopsis
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himselfa politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Russell Books Ltd (CA)
- Bookseller's Inventory #
- FORT669284
- Title
- The Selling of the President: The Classical Account of the Packaging of a Candidate
- Author
- McGinniss, Joe
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Publisher
- Penguin Group USA
- Place of Publication
- E Rutherford, New Jersey, U.s.a.
- This edition first published
- 1988-08-02