Social Media Marketing by Paul Martin,Thomas Erickson - 2011

Global Vision Publishing House, 2011. Hardcover. New. The book entitled Social Media Marketing explores the significant role played by various social media channels in the marketing world. The authors have examined the key concepts of social media marketing both from theoretical and empirical perspectives. This volume is classified into twelve chapters and thirteen case studies also included in it. The first chapter deals with conceptual outline of social media marketing. The second chapter discusses how social networking has gained popularity on the web. The third chapter discusses the importance of social media optimization in generating popularity for websites through various social media channels at free or very low costs. The fourth chapter covers the concept of mobile social networking. The fifth chapter deals with social news and broadcasting. The sixth chapter covers internet privacy and censorship. The seventh chapter deals with blogging. The eighth chapter deals with twitter and micro blogging. The ninth chapter deals with twitter and micro blogging. The ninth chapter deals with web analytics technology. The tenth chapter discusses virtual world. The eleventh chapter deals with concept of media sharing. The last chapter examines future trends of social media in India. It would give a new dimension to the field of social media marketing research and analysis. CONTENTS PREFACE (V) 1. INTRODUCTION 1 • What is Social Media Marketing? • Social Media Channel for Customer Support • Pillars of Social Media Marketing • Value of Marketing Through Social News Websites • Social Media • Definition • Measuring Social Media • Social Media Metrics • Integrating Social Media into Marketing Communications • Integrated Marketing Tools • Big Brands Struggle with Social Media • Social Media and You • Predicting the Future with Social Media • Twitter Marketing • Social Media Marketing Ecosystem • Social Media Marketing Productivity • Avoiding Social Media Marketing Failures • The Social Feedback Cycle • Summary 2. SOCIAL NETWORKING 41 • Historical Development • Online Community • A Social Network Service • Social Networking Features • Emerging Trends in Social Networks • Social Network Marketing • Web 2.0 • The Power and Value of Social Networking • Summary 3. SOCIAL MEDIA OPTIMIZATION 81 • Rules for Conducting Social Media Optimization • Social Media Optimization Simulator Game • Brands and Social Media • Social Media Traffic Good for B2B Lead Generation • Social Media Optimization Strategy • Customer Engagement • Online Identity Management • Search Engine Marketing • Intel Software Partner Programme • Social Media Training • Marketing Strategy and Search Engine Visibility • Social Media Campaign vs. Social Media Strategy • Importance of Effective Blog Commenting for Social Media Marketing Strategy • A Comparison of the Social Media Marketing Strategy Benefits of Twitter Versus Facebook • RSS Feeds: An Effective Tool for Marketing your Business Online • Facebook Marketing Service • Word of Mouth Marketing • Business Blog Marketing • Summary 4. MOBILE SOCIAL NETWORKING 137 • Mobile Social Networking in theory and Practice • What are Mobile social networks? • Experience and use of Mobile Phone Features and Services • Mobile Local Search • Social Networking Now More Popular on Mobile than Desktop • Mobile Intent Index Survey Results • Intent of Mobile Phone Users Differ by Gender and Age • Geosocial Networking • Summary 5. SOCIAL NEWS AND BOOKMARKING 161 • Social News • A Beginner’s Guide to Social News Websites • News Aggregator • Bookmarking • Social Bookmarking • Enterprise Bookmarking • Online Bookmarking Sites • Summary 6. INTERNET PRIVACY AND CENSORSHIP 187 • Levels of Privacy • Risks to Internet Privacy • Personally Identifiable Information • In Privacy Law • Internet Censorship • Internet Censorship in the People’s Republic of China • Privacy Conce Printed Pages: 416. Social Media MarketingPaul Martin,Thomas Erickson9788182203693