Strategic Management by B. Narayan, U.K. Singh - 1999

Anmol Publications Pvt. Ltd., 1999. Hardcover. New. The strategic management model serves three major functions. It provides a visual representation of the major components of the entire strategic management process; the model will serve as the outline for this text; and finally the model is suggested for use in analysing the case studies included. The major themes, elaborately discussed are: Basic Factors; Theories and Development of Strategic Management; organisation to planning; Strategic value Analysis; Strategic Direction; Setting Planning in Diversified Companies; and Strategic Planning in Multinational Cooperations. Students, academics and management professionals will find this book of utmost use. Printed Pages: 210.