Swiss Graphic Design The Origins and Growth of an International Style, 1920-1965
by Richard Hollis
- Used
- Hardcover
- first
- Condition
- Very Good+
- ISBN 10
- 0300106769
- ISBN 13
- 9780300106763
- Seller
-
Kilkhampton , Cornwall, United Kingdom
Payment Methods Accepted
About This Item
One Previous Owner
Very Clean Copy in excellent condition, apart from tear to the Dust Jacket at the back (Please see photographs)
REVIEW
Swiss graphic design and the Swiss Style are crucial elements in the history of modernism. During the 1920s and 30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the countrys graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design. Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers modernist elements remain an indispensable part of todays graphic language.
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Details
- Bookseller
- Magpie Queen apm (GB)
- Bookseller's Inventory #
- APM0037
- Title
- Swiss Graphic Design The Origins and Growth of an International Style, 1920-1965
- Author
- Richard Hollis
- Book Condition
- Used - Very Good+
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0300106769
- ISBN 13
- 9780300106763
- Publisher
- Yale University Press
- Place of Publication
- U.s.a.
- Date Published
- April 28, 2006
- Pages
- 271
- Keywords
- Typography in Graphic Arts
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Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...