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The Ten Commandments for Business Failure

The Ten Commandments for Business Failure

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The Ten Commandments for Business Failure

by Keough, Donald R

  • Used
  • Paperback
Condition
Used: Good
ISBN 10
1591844134
ISBN 13
9781591844136
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About This Item

Portfolio, 2011-06-28. Reprint. paperback. Used: Good.

Synopsis

Don Keough —a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG1591844134
Title
The Ten Commandments for Business Failure
Author
Keough, Donald R
Format/Binding
Paperback
Book Condition
Used: Good
Quantity Available
1
Edition
Reprint
ISBN 10
1591844134
ISBN 13
9781591844136
Publisher
Portfolio
Date Published
2011-06-28

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About the Seller

Ergodebooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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HOUSTON, Texas

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Reprint
Any printing of a book which follows the original edition. By definition, a reprint is not a first edition.
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