The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
by Tom Kelley with Jonathan Littman
- Used
- as new
- Hardcover
- Condition
- As New/As New
- ISBN 10
- 0385512074
- ISBN 13
- 9780385512077
- Seller
-
Bowral, New South Wales, Australia
Payment Methods Accepted
About This Item
Currency Doubleday, New York, 2005. Hardcover. As New/As New. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologistthe person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. 275 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics; United States; Business, Finance & Marketing; ISBN: 0385512074. ISBN/EAN: 9780385512077. Inventory No: 264090.. 9780385512077
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Details
- Bookseller
- leura books (AU)
- Bookseller's Inventory #
- 264090
- Title
- The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
- Author
- Tom Kelley with Jonathan Littman
- Format/Binding
- Hardcover
- Book Condition
- New
- Jacket Condition
- As New
- Quantity Available
- 1
- ISBN 10
- 0385512074
- ISBN 13
- 9780385512077
- Publisher
- Currency Doubleday
- Place of Publication
- New York
- Date Published
- 2005
- Keywords
- BZDB43 Business,Finance,Economics; United States; Business, Finance & Marketing; Unbranded ISBN: 0385512074 EAN: 9780385512077 Tom Kelley with Jonathan Littman The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and
- Bookseller catalogs
- Business,Finance,Economics;
Terms of Sale
leura books
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About the Seller
leura books
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Bowral, New South Wales
About leura books
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