Time: The Weekly Newsmagazine, Volume LXXVIII, Number 19, November 10, 1961

New York: Time, Inc, 1961. Presumed First Edition, First printing this issue. Wraps. Fair. Quarto. 110 plus covers. Wraps Illustrations (some in color). No dust jacket as issued. Cover has wear and soiling. Mailing label on front cover. Moisture staining noted on some interior pages. Cover shows Atomic Energy Chairman Seaborg. Banner in upper left corner reads :Fallout from Russia The Argument Over Testing. The coverage starts at page 21 with an article entitled The Atom and has discussion of testing and there is a section on Ten Questions & Answers about Fallout. On page 23 there are two columns, including photo, on Glenn Seaborg. The coverage appears to conclude at the end of page 25. There is additional coverage at page 31 on Russian/Soviet Civil Defense preparations. There are also articles about Ishi, and James Thurber. Time (stylized in all caps) is an American news magazine and news website published and based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce. Time has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden and Henry Luce. It was the first weekly news magazine in the United States. The two had previously worked together as chairman and managing editor, respectively, of the Yale Daily News. They first called the proposed magazine Facts, wanting to emphasize brevity so a busy man could read it in an hour. They changed the name to Time and used the slogan "Take Time - It's Brief". Hadden was considered carefree and liked to tease Luce. He saw Time as important but also fun, which accounted for its heavy coverage of celebrities and politicians, the entertainment industry and pop culture, criticizing it as too light for serious news. Time set out to tell the news through people, and until the late 1960s, the magazine's cover depicted a single person. More recently, Time has incorporated "People of the Year" issues which grew in popularity over the years. The first issue of Time featured Joseph G. Cannon, the retired Speaker of the House of Representatives, on its cover; a facsimile reprint of Issue No. 1, including all of the articles and advertisements contained in the original, was included with copies of the magazine's issue from February 28, 1938, in commemoration of its 15th anniversary. The cover price was 15¢. On Hadden's death in 1929, Luce became the dominant man at Time and a major figure in the history of 20th-century media. Around the time they were raising $100,000 from wealthy Yale alumni such as Henry P. Davison, partner of J.P. Morgan & Co., publicity man Martin Egan and J.P. Morgan & Co. banker Dwight Morrow; Henry Luce and Briton Hadden hired Larsen in 1922 - although Larsen was a Harvard graduate and Luce and Hadden were Yale graduates. After Hadden died in 1929, Larsen purchased 550 shares of Time Inc., using money he obtained from selling RKO stock he had inherited from his father, who was the head of the Benjamin Franklin Keith theater chain in New England. However, after Briton Hadden's death, the largest Time, Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion. In 1929, Roy Larsen was also named a Time Inc. director and vice president. J. P. Morgan retained a certain control through two directorates and a share of stocks, both over Time and Fortune. Other shareholders were Brown Brothers, W. A. Harriman & Co., and the New York Trust Company (Standard Oil).