Search Results: modern grocery display a practical work by beeching c l

London: The Caxton Publishing Company, 1933. First Edition. Hardcover. Very Good Condition. A brilliantly fascinating book about the art of window display and what would now be called Visual Merchandising back in the 30s. Screams Art Deco on every page. Illustrated throughout with black and white photos of displays and with a small number of astonishing full colour photos of window displays from the time making a feature of such things as Coffee or "Margarine and Suet" ! Size: Quarto. Category: Business, Finance & Marketing; Art & Design. .

London: The Caxton Publishing Company, Limited, 1933. Large octavo, 377 pages. FIRST EDITION. Illustrated with drawings, diagrams, and photographs. A thorough manual on the aesthetics of the modern grocery store. With eight expert contributors, Modern Grocery Display decries that every visual detail is crucial to a successful business. With historical perspective and practical applications (from how to use crepe paper in display to which letter forms to use in display cards), each chapter is heavily illustrated. In addition to British display examples, photographs of American, Dutch, and German groceries are also included. Slight bumping and minor tear along spine, exterior is in otherwise very good condition. Interior also very good.

London: Caxton Publishing Co, 1930s. First Edition. Illustrated throughout with photographs (in black & white and hand-tinted) and drawings. With a 4 page reference insert of frequently encountered display issues. Very good plus with some very light foxing to endpapers in a very good lightly dust soiled dust jacket with some darkening to the spine and a few small chips and tears. Rarely found in dust jacket. A truly fascinating look at the fine art of product display in a grocery store, from basic arrangement to lighting, structure, props, etc., which as the editor notes in his introduction, emphasizing the essential purpose of the endeavor, “Well displayed is half sold.”