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SOCIAL SCIENCE / Media Studies From Books Northwest


The Mechanical Bride
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The Mechanical Bride

By McLuhan, Herbert Marshall

New York: Vanguard Press, 1951. First edition. Hardcover. Fine/fair. New York: Vanguard Press, 1951. First edition. Fine/fair. 157pp, black cloth with white lettering on front and spine, numerous b&w illustration of advertisements and other examples, left corner of cover back bumped, v. slight bumping on top front cover, otherwise in fine condition, clean, unmarked.Dj has pieces on back and front top missing and other small tears, in mylar dj. Marshall McLuhans first book. A cornerstone of media theory, McLuhan ' comments on numerous examples of persuasion in contemporary popular culture. Rare in such good shape.