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Baltimore, Maryland: Johns Hopkins University Press, 1998. Comprehensive scholarly text examines the modernization of American advertising from the eve of the Civil War to 1920, including the rise of professional specialization and the communications revolution that new technologies made possible; evolution of advertising from the work of informing consumers to creating consumers; the intense competition for both markets and cultural authority; etc. 479 pgs. Illustrated. Inscribed by the author on the front endpaper. Tiny scuff mark on outer edge. Dustjacket in mylar.. Signed by Author. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall.
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Advertising Progress: American Business and the Rise of Consumer Marketing
by Laird, Pamela Walker
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Applications of Neuro-Linguistic Programming
by Dilts, Robert
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- 9780916990138 / 0916990133
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Capitola, CA.: Meta Publications, 1983. Comprehensive text presents the principles and applications of NLP, including topics covering its historical development, representational systems and strategies, uses of NLP in business, NLP techniques, translating, pacing, modelling and installation, application of the Meta Model to the Socratic method of philosophical inquiry, NLP applications in family therapy and interpersonal negotiation, NLP applications in education, NLP applications in health, NLP terminology, etc. 320 pgs. Illustrated. Gilt spine and front cover. Minimal shelfwear. . First Edition. Hard Cover. Fine/ . 8vo - over 7¾" - 9¾" tall.
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The Art and Skill of Delegation
by Steinmetz, Lawrence L
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- First Edition
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- Paperback
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- 9780201072693 / 0201072696
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Reading, Mass.: Addison-Wesley, 1976. Classic text provides a useful tool for supervisors, managers, executives, or directors in delegating as effectively as possible, regardless of size or level in the organization. Focuses on problems, solutions and practical applications of delegating. 204 pgs. Illustrated. Some rubbing and minimal edgewear.. . First Edition. Soft Cover. Very Good. 8vo - over 7¾" - 9¾" tall.
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Automotive Service Marketing: The Complete Guide to Guerilla Merketing Your Business and Wrenching Customers Away from Your Competitors
by Handley, Mark & Fariello, Sal
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- 9780929574011 / 092957401x
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Bay Shore, N.Y.: SFT Publishing, 1990. Comprehensive text presents detailed marketing strategies, concepts, techniques, and applications for the automotive service industry. Topics covered include: marketing plans; basic and advanced service marketing techniques; sales techniques; determining the size of a market; new car dealers; independent shops; guerilla marketing and positioning; advertising your service business; publicity and public relations; repair shops; keeping the customers you already have; defeating your competition; etc. 405 pgs. . First Edition. Soft Cover. As New. 4to - over 9¾" - 12" tall.
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Beacham's Marketing Reference: Volume I: Account Executive-Market Segmentation & Volume II: Marketing Audit-Wholesaling
by Beacham, Walton; Hise, Richard T. & Tongren, Hale N
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Washington, D.C.: Research Publishing, 1986. Comprehensive complete two-volume set contains important contributions from reknown educators and professionals in a variety of topics including marketing organization and strategy; marketing research and information; consumer characteristics and behavior; target market development; industrial, organizational, government marketing; wholesaling; market segmentation; pricing; retailing; social and ethical marketing; international marketing; etc. 1045 pgs. Collectively. Gilt spine and front cover. Small light scuff mark on upper front cover of Vol.I. Heavy item.. First Edition. Hard Cover. As New. 8vo - over 7¾" - 9¾" tall.
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The Best of Prism
by Little, Arthur D
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Cambridge, MA.: Arthur D. Little, 1993. Detailed text celebrates the fifth anniversary of the launching of Prism, Arthur D. Little's quaterly journal for management, which focuses on corporate and contemporary management issues, strategy, responsibility, performance and current technology. Arthur Little heads one of the world's leading and well-respected consulting firms addressing health, safety, and environmental concerns. 266 pgs. Illustrated. Decorative endpapers. Dustjacket in mylar.. First Edition. Hard Cover. Fine/Fine. 4to - over 9¾" - 12" tall. Privately Printed.
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Billboard Appraisal: The Valuation of Off-Premise Advertising Signs
by Wright, Paul & Wright, Jeffrey P
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: American Society of Appraisers, 2001. Comprehensive text presents multiple approaches to billboard appraisals and legal issues involved, including topics in industry background; sales comparison approaches; appraisal process; Effective Gross Income Multiplier Method (ECIM) factors for individual signs; rating EGIM factors; appraisals; information sources; etc. 253 pgs. Illustrated.. First Edition. Soft Cover. As New. 4to - over 9¾" - 12" tall. .
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Business Rankings 2006: Public and Private Businesses Ranked Within Industry Category and State
by Dun & Bradstreet
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- 9781592742264 / 1592742262
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Bethlehem, PA.: Dun & Bradstreet, 2006. Comprehensive reference text ranks over 25,000 of the nation's leading public and private businesses by size, by state, by SIC code, nationally, and by public or private/foreign- owned designation. Listing qualifications for the businesses found in each rankings section have been determined by the percentage they represent in the D & B database. Approximately 1500 pgs. Publisher's stamp on front endpaper. Gilt spine and front cover. Minimal shelfwear.. 2006. Hard Cover. Fine. 4to - over 9¾" - 12" tall.
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Business Process Implementation: For IT Professionals and Managers
by Walford, Robert B
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- 9780890064801 / 0890064806
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Norwood, MA.: Artech House Inc. 1971, 1999. First comprehensive and informative text to provide methods for implementing and maintaining business processes that help IT professionals and software engineers improve software quality, reduce time-to-market, quickly respond to changes in requirements, and more precisely specify the reuse of software components. 599 pgs. Illustrated. . First Edition. Pictorial Hard Cover. As New. 8vo - over 7¾" - 9¾" tall.
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Casino Management:: Revised and Enlarged Edition
by Friedman, Bill
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- Revised & Enlarged Edition
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- 9780818403118 / 081840311x
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Secaucus, New Jersey: Lyle Stuart, 1982. Comprehensive revised text contains detailed topics covering casino organization; casino financial structure; casino credit; hotel marketing; advertising, publicity, and promotion; junkets; entertainment; hosting procedures and comp policies; Nevada casino financial results; keno; slot machines; poker and sports books; foreign chips and the chip run; cage cash count and bank control; government regulation; table fills and the drop-box count; Atlantic City, New Jersey; etc. 542 pgs. Illustrated. Gilt spine. Tiny nick to upper outer edge; minimal shelfwear.. Revised & Enlarged Edition. Hard Cover. Very Good. 4to - over 9¾" - 12" tall.
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The Complete Guide to the Home Care Survey Process: Home Health, Personal Care, Support, and Hospice Services
by Joint Commission
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Oakbrooke Terrace, Il.: Joint Commission on Accreditation of Healthcare Organizations, 1996. Comprehensive text provides everything necessary for the home care accreditation survey including step-by-step guidance through the survey process, practical and relevant information to help all levels of staff prepare. 198 pgs. Illustrated. Prior owner's name on front endpaper. Minimal shelfwear.. First Edition. Soft Cover. Very Good. 4to - over 9¾" - 12" tall.
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Comprehensive Intellectual Capital Management
by Al-Ali, Nermien
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- 9780471275060 / 0471275069
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Hoboken, New Jersey: John Wiley & Sons, 2003. Highly-acclaimed reference text presents an inclusive approach for the total strategic management of an organization's intellectual capital throughout the entire enterprise and at every stage of development of the intellectual capital. Includes fundamentals, principles, practices and models of intellectual capital management. 295 pgs. Illustrated. Dustjacket in mylar.. First Edition. Hard Cover. As New/ . 4to - over 9¾" - 12" tall.
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The Corporate Directory of U.S. Public Companies 2003: Company Profiles and Indexes
by Walker's Research LLC
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- 15th Edition
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- Hardcover
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- 9781879346475 / 1879346478
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Walker's Research, LLC., 2003. Comprehensive standard single-volume reference text contains a wealth of business information on more than 11,000 publicly held companies in the U.S. trades on the New York and American stock exchanges, NASDAQ, or other over-the-counter markets, including over 1200 foreign companies filing American depository receipts. Features detailed insider ownership information, financial information, 8 complete indexes for more efficient searches; and the only publication to provide full names and titles, salaries, and ages of company officers and directors. 2734 pgs. Brand-new in shrinkwrap. Note: Heavy Item.. 15th Edition. Hard Cover. As New. 4to - over 9¾" - 12" tall.
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Corporate Strategy and Financial Analysis: Managerial, Accounting and Stock Market Perspectives
by Ellis, John & Williams, David
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- 9780273037965 / 027303796x
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U.K.: Financial Times/Pittman, 1993. Detailed text provides a new generic framework for analyzing a company's business environment including evaluating its corporate and business strategy, and future performance. Sections include: assessing strategic direction, financial statement analysis, stock market assessment, forecasting, benchmarking, etc. 371 pgs. Illustrated. Minor small crease on front cover. Minimal shelfwear.. First Edition. Softcover. Very Good/ . 8vo - over 7¾" - 9¾" tall.
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Current Topics in Management: Volume 6
by Abacus Concepts; Gagnon, Jim; Roth, Jay M., Haycock, Keith A., Finzer, William F., Feldman, Daniel S., Hoffmann, Rich & Simpson, Joe
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- 9780762307241 / 0762307242
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Oxford, U.K.: Elsevier Science Ltd., 2001. Scholarly text contains expert contributions to major themes in management including theory and research in management; organization design, learning, and effectiveness; management in the public sector; ethical decision making; behavioral outcomes in organizations; etc. 391 pgs. Illustrated.. First Edition. Hard Cover. As New. 8vo - over 7¾" - 9¾" tall.
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The Delta Phenomenon or The Hidden Order of All Markets
by Wilder, Welles
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- 9789992823262 / 9992823267
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McLeansville, North Carolina: The Delta Society International, 1991. Classic highly-acclaimed text contains a technical analysis of price forecasting theory originally developed by Jim Sloman in 1983, and patented Delta Phenomenon stock market trading secrets which has been used successfully by technical stock market experts and novices alike. 193 pgs. Illustrated. Includes publisher Registration number 6114240 on lower corner of front endpaper.. First Edition. Leatherette Hard Cover. As New. 4to - over 9¾" - 12" tall.
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Design for Six Sigma: Launching New Products and Services Without Failure
by Tennant, Geoff
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- First Edition
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- Hardcover
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- 9780566084348 / 0566084341
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U.K.: Gower Publishing, 2002. Comprehensive text provides a detailed resource covering all aspects of business strategy, design, project management, and execution necessary for the successful introduction of new products, services, and supporting processes of a customer-focused Six Sigma approach. 195 pgs. Illustrated. Dustjacket in mylar. . First Edition. Hard Cover. As New/As New. 4to - over 9¾" - 12" tall.
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Directory of American Firms Operating in Foreign Countries: 17th Edition 2003: Complete 3-Volume Set
by Uniworld Business Publications
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- Seventeenth Edition
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- 9780836000474 / 0836000471
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New York: Uniworld Business Publications, Inc., 2003. Comprehensive authoritative three-volume reference set provides a complete source of information on American firms, which have branches, subsidiaries, or affiliates outside the United States. This current revised and expanded edition contains over 3,000 U.S. firms with nearly 36,500 branches, subsidiaries or affiliates in 187 countries. Includes alphabetical listings of American firms that have operations abroad; NAICS and description of principle product/service; key personnel; foreign countries it has operations in; listings by country from Albania to Zimbabwe of the American firms' foreign operations. 4129 pgs. in three volumes. Stamped on front endpaper, lower title page and outer edges. No pockets or spine labels. Very minimal shelfwear. Heavy multi-volume set.. Seventeenth Edition. Hard Cover. Fine. 4to - over 9¾" - 12" tall. Ex- Professional Library.
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Encyclopedia of Business Charts
by Carlsen, Robert D. & Vest, Donald L
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- Hardcover
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- Used - Very Good
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- First Edition
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- 9780132753210 / 0132753219
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Englewood Cliffs, N.J.: Prentice-Hall, 1977. Comprehensive reference text contains a selection of business charts and styles for categories in quality control, technical performance, financial ratios, accuracy, facilities, maintenance, proposals and quotations, etc. 886 pgs. Illustrated. Minimal shelfwear. Heavy Item.. First Edition. Hard Cover. Very Good/ . Oblong Folio.
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Equipment Planning for TPM: Maintenance Prevention Design
by Gotoh,Fumio
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- 9780915299775 / 0915299771
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Cambridge, MA.: Productivity Press, 1991. Comprehensive highly acclaimed text addresses the issue of maintenance prevention design, including the engineering interface in TPM projects. Topics covered include implementing early equipment management; quality assurance design; LCC design; design for flexibility; etc. 315 pgs. Illustrated, including fold-out charts. A few pgs. have minor tiny creases on the edges. . First Edition. Hard Cover. As New/ . 8vo - over 7¾" - 9¾" tall. .
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