Brand Stretch

by Taylor, David

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

Condition
Used; Good
Published
02/20/2004
Binding
Hardcover
ISBN
9780470862117
Quantity Available
1
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London, Greater London, GBR
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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$4.49

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John Wiley & Sons, 02/20/2004. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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$4.49
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by Taylor, David

Condition
Used - Very Good
Binding
Hardback
ISBN
9780470862117
Quantity Available
1
Seller
GORING BY SEA, West Sussex, GBR
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This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$13.60

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Hardback. Very Good.
Item Price
$13.60
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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by Taylor, David

Condition
New
Edition
1st Edition
Published
2004
Binding
Hardcover
ISBN
9780470862117
Quantity Available
1
Seller
Highland Park, Illinois, USA
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$23.00

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Wiley, 2004. 1st Edition . Hardcover. New. Stored new
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$23.00
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

Condition
New
Binding
Hardback
ISBN
9780470862117
Quantity Available
1
Seller
Southport, Merseyside, GBR
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$32.63

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Description:
Hardback. New. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.
Item Price
$32.63
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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by Taylor, David

Condition
Used - Good
Binding
Hardcover
ISBN
9780470862117
Quantity Available
1
Seller
Newport Coast, California, USA
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$48.52

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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
$48.52
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Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

Condition
Used - Very Good
Published
2004
Binding
Hardcover
ISBN
9780470862117
Quantity Available
1
Seller
Seattle, Washington, USA
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$11.35

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Description:
Wiley & Sons, Incorporated, John, 2004. Hardcover. Very Good. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$11.35
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by Taylor, David

Condition
Like New
Binding
Hardback
ISBN
9780470862117
Quantity Available
1
Seller
GORING BY SEA, West Sussex, GBR
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$13.60

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Description:
Hardback. Like New.
Item Price
$13.60
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Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout

by David Taylor

Condition
New
Published
2004
Binding
Hardcover
ISBN
9780470862117
Quantity Available
1
Seller
Exeter, Devon, GBR
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$38.05

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John Wiley & Sons Inc, 2004. Hardcover. New. 1st edition. 178 pages. 9.25x7.50x0.50 inches.
Item Price
$38.05
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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by Taylor, David

Condition
New
Published
2004-03-26
Binding
Hardcover
ISBN
9780470862117
Quantity Available
1
Seller
San Diego, California, USA
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$81.08

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Description:
Wiley, 2004-03-26. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
Item Price
$81.08