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Principles of Marketing, 12th Edition
by Kotler, Philip; Armstrong, Gary
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Seller
-
Staten Island, New York, United States
Payment Methods Accepted
About This Item
Prentice Hall, 2007-03-09. Hardcover. Very Good. (NB161 APR22T6N) light edge/point wear, light scuffing, no underlining or highlighting within, price stickers/price sticker residue
Synopsis
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing—global marketing, ethics, competitive advantageToday’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
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Details
- Bookseller
- Book Focus
(US)
- Bookseller's Inventory #
- 0132390027
- Title
- Principles of Marketing, 12th Edition
- Author
- Kotler, Philip; Armstrong, Gary
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Publisher
- Prentice Hall
- Place of Publication
- Upper Saddle River, Nj
- Date Published
- 2007-03-09
Terms of Sale
Book Focus
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About the Seller
Book Focus
Biblio member since 2019
Staten Island, New York
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