Dreamworld Tibet: Western Illusions

Bangkok: Orchid Press, 2004. In this lively and engaging new work on conceptions ofTibet in Western European and American societies, anthropologist Brauen paints a damning portrait of misinterpretation, trivialization and political and commercial exploitation of a rich and ancient culture. Starting with idealistic adventurers in search of a Himalayan Utopia from the 17th century onward, Brauen's most disturbing portrayals are the distortions of 20th century neo-Nazis, Hollywood moguls and the commercial-industrial complex. The author analyses and describes the cynical exploitation, up to the present, of Tibetan Buddhism--a fundamental objective of which is the elimination of human greed--to further Western commercial aims. Nor does Brauen absolve Tibetans themselves in the use of the more benign, even flattering, of these distorted images as they strive to draw the world's attention to their politically and socially tenuous situation. Illustrations include a diverse and at times shocking collection of commercial 'packaging' of Buddhism, its spiritual icons and leaders to sell products ranging from cars to cosmetics, tee-shirts, ashtrays and even soft pornography. xii + 284 pp.,167 colour and 96 monochrome illustrations, notes, bibliography, list of non-printed sources, index.. First Edition. Hard Cover. New/New. A4.