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The Creative Economy: How People Make Money from Ideas

The Creative Economy: How People Make Money from Ideas

The Creative Economy: How People Make Money from Ideas
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The Creative Economy: How People Make Money from Ideas

by Howkins, John (Author)

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  • Paperback
Condition
New
ISBN 10
0141977035
ISBN 13
9780141977034
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About This Item

Penguin, 2013. Paperback. New. 2nd edition. 304 pages. 8.00x5.25x0.75 inches.

Synopsis

But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules include: Invent yourself. Be unique Own your ideas. Understand copyright and patents Know when to work alone, and when in a group Learn endlessly. Borrow, reinvent and recycle Exploit fame and celebrity Know when to break the rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
__0141977035
Title
The Creative Economy: How People Make Money from Ideas
Author
Howkins, John (Author)
Format/Binding
Paperback
Book Condition
New
Quantity Available
1
ISBN 10
0141977035
ISBN 13
9780141977034
Publisher
Penguin
Date Published
2013

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About the Seller

Revaluation Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Exeter, Devon

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