HARDBACK SHIPPED FROM THE UK* Edition: 1st.* Imp: 1st.* Date of Publication: 2010* Publisher: Profile Books.* Binding and cover condition: Dark blue cloth, silver title to spine. No bumps or rubs, no visible shelf wear. FINE* Jacket condition: Text-illustrated dust wrapper with white title to black spine. NOT PRICE CLIPPED, showing shelf price of £14.99. No shelf wear to top & bottom edges or to head & tail of spine. Some wear to spine & hinge. Now in clear protective jacket. VG+* Contents condition: PRIVATE COPY NOT EX-LIBRARY. Coloured and illustrated end papers showing a periodic table of typefaces. Clean, crisp, tight and bright with no reading wear, no marks to text, no tanning or other visible faults. FINE.* Illustrations: A number of b/w photos, prints and textual line drawings throughout.* Pages: 331 pp. text. xxi pp, bibliography, acknowledgements, credits & index at rear.* Description: ?Just My Type? is a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.* A FINE text copy of the 1st./1st. with some jacket wear reducing it to VG+.*

Synopsis

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type 's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany .

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Details

Bookseller: Cocksparrow Books (GB)
Bookseller's Inventory #: 5129
Title: Just My Type: A Book About Fonts
Author: Garfield, Simon
Format/Binding: Hardcover
Book Condition: Used - F/F/VG+
Quantity Available: 1
Edition: First Edition, 1st. Imp.
ISBN 10: 1846683017
ISBN 13: 9781846683015
Publisher: Profile Books
Place of Publication: London UK 352
Date Published: 2010-10-21
Size: 14.5 x 3.1 x 21.4 cm

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