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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

Building Reputational Capital: Strategies for Integrity and Fair Play that
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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

by Kevin T. Jackson

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  • Hardcover
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New
ISBN 10
0195161386
ISBN 13
9780195161380
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About This Item

Hardback. New. In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.

Synopsis

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780195161380
Title
Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
Author
Kevin T. Jackson
Format/Binding
Hardback
Book Condition
New
Quantity Available
5
Binding
Hardcover
ISBN 10
0195161386
ISBN 13
9780195161380
Publisher
Oxford University Press, USA
Place of Publication
Ny
This edition first published
March 5, 2004

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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