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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

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  • as new
  • Paperback
Condition
As New
ISBN 10
0195089421
ISBN 13
9780195089424
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About This Item

First printing of third edition. Softcover volume, measuring approximately 5.5" x 8.25", is like new. This book contains a number of b&w textual illustrations. xxvi/578 pages.
""Packaging the Presidency," Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising."

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Details

Bookseller
Palimpsest Scholarly Books US (US)
Bookseller's Inventory #
1475
Title
Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
Author
Kathleen Hall Jamieson
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
0195089421
ISBN 13
9780195089424
Publisher
Oxford University Press
Place of Publication
New York
Date Published
1996
Keywords
US History

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About the Seller

Palimpsest Scholarly Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Brooktondale, New York

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