Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
by Kathleen Hall Jamieson
- Used
- as new
- Paperback
- Condition
- As New
- ISBN 10
- 0195089421
- ISBN 13
- 9780195089424
- Seller
-
Brooktondale, New York, United States
Payment Methods Accepted
About This Item
First printing of third edition. Softcover volume, measuring approximately 5.5" x 8.25", is like new. This book contains a number of b&w textual illustrations. xxvi/578 pages.
""Packaging the Presidency," Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising."
""Packaging the Presidency," Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising."
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Details
- Bookseller
- Palimpsest Scholarly Books (US)
- Bookseller's Inventory #
- 1475
- Title
- Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
- Author
- Kathleen Hall Jamieson
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0195089421
- ISBN 13
- 9780195089424
- Publisher
- Oxford University Press
- Place of Publication
- New York
- Date Published
- 1996
- Keywords
- US History
Terms of Sale
Palimpsest Scholarly Books
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About the Seller
Palimpsest Scholarly Books
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Brooktondale, New York
About Palimpsest Scholarly Books
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