Building Reputational Capital : Strategies for Integrity and Fair Play That Improve the Bottom Line
by Jackson, Kevin T
- Used
- Condition
- Used - Good
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Seller
-
Mishawaka, Indiana, United States
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About This Item
Synopsis
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
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Details
- Bookseller
- Better World Books (US)
- Bookseller's Inventory #
- 39308956-6
- Title
- Building Reputational Capital : Strategies for Integrity and Fair Play That Improve the Bottom Line
- Author
- Jackson, Kevin T
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Publisher
- Oxford University Press, Incorporated
- Place of Publication
- Ny
- This edition first published
- March 5, 2004
Terms of Sale
Better World Books
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