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The Selling of the President : The Classic Account of the Packaging of a Candidate

The Selling of the President : The Classic Account of the Packaging of a Candidate

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The Selling of the President : The Classic Account of the Packaging of a Candidate

by McGinniss, Joe

  • Used
  • Paperback
Condition
Used: Very good
ISBN 10
0140112405
ISBN 13
9780140112405
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Seller rating:
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About This Item

Penguin Putnam Inc, 1988. Paperback. Used: Very good. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes History Of The AmericasPaperback

Synopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Details

Bookseller
Robinson Street Books, IOBA US (US)
Bookseller's Inventory #
ware788TG719
Title
The Selling of the President : The Classic Account of the Packaging of a Candidate
Author
McGinniss, Joe
Format/Binding
Paperback
Book Condition
Used: Very good
Quantity Available
1
ISBN 10
0140112405
ISBN 13
9780140112405
Publisher
Penguin Putnam Inc
Place of Publication
E Rutherford, New Jersey, U.s.a.
Date Published
1988
Keywords
History Of The Amer~Elections & Referen~Central Government~
X weight
6 oz

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About the Seller

Robinson Street Books, IOBA

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2003
Binghamton, New York

About Robinson Street Books, IOBA

We have been selling books for over 30 years via catalog and lists, as well as open shops. We closed our last open shop in 2003 and now operate out of our warehouse, which contains 500,000 books, journals, periodicals from the 16th Century to the present. We sell on-line as well as via lists and catalogs. We buy collections, accumulations, excess unneeded donations/duplicates, from Museums and Libraries for cash or credit. We have one of the largest collections of offprints in zoology, Botany, Molecular biology available for sale in the world

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