The Selling of the President : The Classic Account of the Packaging of a Candidate
by McGinniss, Joe
- Used
- Paperback
- Condition
- Used: Very good
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Seller
-
Binghamton, New York, United States
Payment Methods Accepted
About This Item
Synopsis
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himselfa politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published.
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Details
- Bookseller
- Robinson Street Books, IOBA (US)
- Bookseller's Inventory #
- ware788TG719
- Title
- The Selling of the President : The Classic Account of the Packaging of a Candidate
- Author
- McGinniss, Joe
- Format/Binding
- Paperback
- Book Condition
- Used: Very good
- Quantity Available
- 1
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Publisher
- Penguin Putnam Inc
- Place of Publication
- E Rutherford, New Jersey, U.s.a.
- Date Published
- 1988
- Keywords
- History Of The Amer~Elections & Referen~Central Government~
- X weight
- 6 oz
Terms of Sale
Robinson Street Books, IOBA
All items offered subject to prior sale. Any item may be returned within 30 days of receipt for full refund less shipping both ways. If our error, we will pay shipping both ways.� Shipping is extra.
About the Seller
Robinson Street Books, IOBA
About Robinson Street Books, IOBA
Glossary
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...