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Principles of Marketing, 12th Edition
by Kotler, Philip; Armstrong, Gary
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Seller
-
Franklin Lakes, New Jersey, United States
2 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Pearson College Div, 2007-02-01. Hardcover. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
Synopsis
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing—global marketing, ethics, competitive advantageToday’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
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Details
- Bookseller
- SGS Trading Inc
(US)
- Bookseller's Inventory #
- SKU0198475
- Title
- Principles of Marketing, 12th Edition
- Author
- Kotler, Philip; Armstrong, Gary
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 2
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Publisher
- Pearson College Div
- Place of Publication
- Upper Saddle River, Nj
- Date Published
- 2007-02-01
- X weight
- 65 oz
Terms of Sale
SGS Trading Inc
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
SGS Trading Inc
Biblio member since 2009
Franklin Lakes, New Jersey
About SGS Trading Inc
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