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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

by Sut Jhally

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New
ISBN 10
041590353X
ISBN 13
9780415903530
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About This Item

New. This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780415903530
Title
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
Author
Sut Jhally
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
041590353X
ISBN 13
9780415903530
Publisher
Routledge
Place of Publication
London
This edition first published
December 12, 1990

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Southport, Merseyside

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