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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
by Sut Jhally
- New
- Condition
- New
- ISBN 10
- 041590353X
- ISBN 13
- 9780415903530
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
New. This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
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Details
- Bookseller
- The Saint Bookstore
(GB)
- Bookseller's Inventory #
- A9780415903530
- Title
- The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
- Author
- Sut Jhally
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 041590353X
- ISBN 13
- 9780415903530
- Publisher
- Routledge
- Place of Publication
- London
- This edition first published
- December 12, 1990
Terms of Sale
The Saint Bookstore
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About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
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