How We Decide
by Lehrer, Jonah
- Used
- Hardcover
- Condition
- Like New/Near Fine
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Seller
-
BALTIMORE, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
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Details
- Bookseller
- Alien Bindings (US)
- Bookseller's Inventory #
- 15141
- Title
- How We Decide
- Author
- Lehrer, Jonah
- Format/Binding
- Hardcover
- Book Condition
- New
- Jacket Condition
- Near Fine
- Edition
- First Edition
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Publisher
- Houghton Mifflin Harcourt
- Place of Publication
- Boston
- Date Published
- 2009
- Pages
- 302 pages
- Size
- 8.50 x 5.75 x 1.00 inches
Terms of Sale
Alien Bindings
About the Seller
Alien Bindings
About Alien Bindings
At Alien Bindings, we are committed to preserving the environment and reducing our ecological impact. We run a clean, green business, striving to make a positive contribution to the planet. To achieve this, we embrace sustainable practices in our packaging and shipping procedures. Whenever possible, we reuse clean materials for packaging, ensuring that books are well-protected during transit. Custom-made boxes are crafted from clean cardboard, and printed labels are produced using recycled paper. Additionally, we utilize recycled plastic or bubble wrap to create a weather-proof barrier for your orders.
To further minimize our carbon footprint, we take a conscious approach to delivery. Instead of relying on traditional transportation methods, we opt for a more eco-friendly approach. Our team diligently drops off packages at the local post office via foot or cycle, reducing emissions and contributing to a cleaner environment.
With Alien Bindings, you can indulge in your passion for reading while knowing that you are supporting a sustainable business that cares deeply about the planet. Whether you are seeking a rare find in the sciences or exploring the depths of history, we are here to provide you with a memorable and environmentally-conscious book-buying experience. Thank you for choosing Alien Bindings, where knowledge and sustainability come together harmoniously.
Glossary
Some terminology that may be used in this description includes:
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Good+
- A term used to denote a condition a slight grade better than Good.
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...