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How We Decide

How We Decide

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How We Decide

by Lehrer, Jonah

  • Used
  • Hardcover
Condition
Like New/Near Fine
ISBN 10
0618620117
ISBN 13
9780618620111
Seller
Seller rating:
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BALTIMORE, Maryland, United States
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About This Item

Boston: Houghton Mifflin Harcourt, 2009. First Edition. Hardcover. Like New/Near Fine. 8.50 x 5.75 x 1.00 inches. Hardcover edition, 4th printing in Like New condition with a Very Good+ jacket. The covers are in great shape. The binding is square and tight. Small abrasion to the front flyleaf. The interior pages are clean and unmarked. Light shelf wear to jacket. The book will be carefully packaged for shipment for protection from the elements. USPS electronic tracking number issued free of charge.

Synopsis

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

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Details

Bookseller
Alien Bindings US (US)
Bookseller's Inventory #
15141
Title
How We Decide
Author
Lehrer, Jonah
Format/Binding
Hardcover
Book Condition
New
Jacket Condition
Near Fine
Edition
First Edition
ISBN 10
0618620117
ISBN 13
9780618620111
Publisher
Houghton Mifflin Harcourt
Place of Publication
Boston
Date Published
2009
Pages
302 pages
Size
8.50 x 5.75 x 1.00 inches

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About the Seller

Alien Bindings

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BALTIMORE, Maryland

About Alien Bindings

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Glossary

Some terminology that may be used in this description includes:

Shelf Wear
Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
Good+
A term used to denote a condition a slight grade better than Good.
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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