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Principles of Marketing, 12th Edition
by Kotler, Philip; Armstrong, Gary
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Seller
-
San Diego, California, United States
Payment Methods Accepted
About This Item
Pearson College Div. hardcover. New. New. In shrink wrap. Looks like an interesting title!
Synopsis
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing—global marketing, ethics, competitive advantageToday’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
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Details
- Bookseller
- GridFreed LLC
(US)
- Bookseller's Inventory #
- Q-0132390027
- Title
- Principles of Marketing, 12th Edition
- Author
- Kotler, Philip; Armstrong, Gary
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Publisher
- Pearson College Div
- Place of Publication
- Upper Saddle River, Nj
- This edition first published
- February 27, 2007
Terms of Sale
GridFreed LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
GridFreed LLC
Biblio member since 2021
San Diego, California
About GridFreed LLC
We sell primarily non-fiction, many new books, some collectible first editions and signed books. We operate 100% online and have been in business since 2005.
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- New
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