Indianapolis: Sams, 1999. 1st ptg.. hardcover. Book: Very Good. 8vo.. 261 pp. 6 1/4 x 9 1/2. Gray boards with qtr black cloth, stamped in silver on spine. Black dj. Black remainder mark on bottom edges. No damage noted.

Synopsis

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum! In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

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Details

Bookseller: Blue Awning Books (US)
Bookseller's Inventory #: 79129
Title: Inmates Are Running The Asylum, The
Author: Cooper, Alan
Format/Binding: Hardcover
Book Condition: Used - Book: Very Good
Edition: 1st ptg.
ISBN 10: 0672316498
ISBN 13: 9780672316494
Publisher: Sams
Place of Publication: Indianapolis
Date Published: 1999
Size: 8vo.

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Edges: The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
Remainder Mark: Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
Spine: The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Cloth: "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...