Sams, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0672316498

Synopsis

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum! In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

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Details

Seller: Anybook.com (GB)
Seller's Inventory #: 8677863
Title: The Inmates Are Running the Asylum
Author: Cooper, Alan
Book Condition: Used
Binding: Hardcover
ISBN 10: 0672316498
ISBN 13: 9780672316494
Publisher: Sams
Place of Publication: Indianapolis, Indiana, U.s.a.
Date Published: 1999

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Anybook.com

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Glossary

Glossary

Some terminology that may be used in this description includes:

Stock Photo: Stock photos are a generic representation of the book and do not reflect the actual item or its condition. These are shown in...
Jacket: Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...