Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
by Jackson, Kevin T
- Used
- Acceptable
- Hardcover
- Condition
- Acceptable
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Seller
-
Seattle, Washington, United States
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About This Item
Synopsis
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0195161386I5N01
- Title
- Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
- Author
- Jackson, Kevin T
- Format/Binding
- Hardcover
- Book Condition
- Used - Acceptable
- Quantity Available
- 1
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Publisher
- Oxford University Press, USA
- Place of Publication
- Ny
- Date Published
- 2004
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ThriftBooks
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- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...