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The Selling of the President: The Classical Account of the Packaging of a Candidate

The Selling of the President: The Classical Account of the Packaging of a Candidate

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The Selling of the President: The Classical Account of the Packaging of a Candidate

by McGinniss, Joe

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Condition
New
ISBN 10
0140112405
ISBN 13
9780140112405
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About This Item

Penguin Group USA. New. Special order direct from the distributor

Synopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Details

Bookseller
Russell Books Ltd CA (CA)
Bookseller's Inventory #
ING9780140112405
Title
The Selling of the President: The Classical Account of the Packaging of a Candidate
Author
McGinniss, Joe
Book Condition
New
Quantity Available
88
Binding
Paperback
ISBN 10
0140112405
ISBN 13
9780140112405
Publisher
Penguin Group USA
Place of Publication
E Rutherford, New Jersey, U.s.a.
This edition first published
1988-08-02

Terms of Sale

Russell Books Ltd

For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.

About the Seller

Russell Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Victoria, British Columbia

About Russell Books Ltd

Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.

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