Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Co nsumers
by Johnson, Lisa
- Used
- Hardcover
- Condition
- Very Good/Very Good
- ISBN 10
- 0743277503
- ISBN 13
- 9780743277501
- Seller
-
Tokyo, Japan
Payment Methods Accepted
About This Item
US: Free Press, 2006. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twentysomethings. But how to win their attention and loyalty?"In Mind Your X's and Y's," Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson, coauthor of "Don't Think Pink" and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few.This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific b.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Infinity Books Japan (JP)
- Bookseller's Inventory #
- RWARE0000030713
- Title
- Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Co nsumers
- Author
- Johnson, Lisa
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good/Very Good
- Quantity Available
- 1
- ISBN 10
- 0743277503
- ISBN 13
- 9780743277501
- Publisher
- Free Press
- Place of Publication
- US
- Date Published
- 2006
- Bookseller catalogs
- Business / Marketing;
Terms of Sale
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
About the Seller
Infinity Books Japan
Biblio member since 2006
Tokyo
About Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
Glossary
Some terminology that may be used in this description includes:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...