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The Selling of the President : The Classic Account of the Packaging of a Candidate

The Selling of the President : The Classic Account of the Packaging of a Candidate

The Selling of the President : The Classic Account of the Packaging of a

The Selling of the President : The Classic Account of the Packaging of a Candidate

by Joe McGinniss

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  • good
  • Paperback
Condition
Good
ISBN 10
0140112405
ISBN 13
9780140112405
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About This Item

Penguin Publishing Group, 1988. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0140112405I3N00
Title
The Selling of the President : The Classic Account of the Packaging of a Candidate
Author
Joe McGinniss
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
3
ISBN 10
0140112405
ISBN 13
9780140112405
Publisher
Penguin Publishing Group
Place of Publication
E Rutherford, New Jersey, U.s.a.
Date Published
1988

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About the Seller

ThriftBooks

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Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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