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The Selling of the President: The Classical Account of the Packaging of a Candidate
by McGinniss, Joe
- Used
- Condition
- Used - Good
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Penguin Books. Used - Good. Good condition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Synopsis
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
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Details
- Bookseller
- Wonder Book
(US)
- Bookseller's Inventory #
- R06E-01295
- Title
- The Selling of the President: The Classical Account of the Packaging of a Candidate
- Author
- McGinniss, Joe
- Book Condition
- Used - Good
- Binding
- Paperback
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Publisher
- Penguin Books
- Place of Publication
- E Rutherford, New Jersey, U.s.a.
- This edition first published
- 1988-08-02
Terms of Sale
Wonder Book
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.
About the Seller
Wonder Book
Biblio member since 2003
Frederick, Maryland
About Wonder Book
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.
Glossary
Some terminology that may be used in this description includes:
- Remainder Mark
- Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
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