Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
by Farris, Paul; Bendle, Neil T; Pfeifer, Phillip E; Reibstein PH.D., David J
- Used
- very good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0137058292
- ISBN 13
- 9780137058297
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Wharton School Publishing, 2010. Hardcover. Very Good. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. Includes bibliographical references and index.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0137058292I4N10
- Title
- Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
- Author
- Farris, Paul; Bendle, Neil T; Pfeifer, Phillip E; Reibstein PH.D., David J
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0137058292
- ISBN 13
- 9780137058297
- Publisher
- Wharton School Publishing
- Place of Publication
- Upper Saddle River, N.J
- Date Published
- 2010
- LCCN
- 2009040210
Terms of Sale
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ThriftBooks
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Seattle, Washington
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...