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The Selling of the President: The Classical Account of the Packaging of a Candidate
by McGinniss, Joe
- Used
- Paperback
- Condition
- Used - Acceptable
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Seller
-
Eugene , Oregon, United States
Payment Methods Accepted
About This Item
Penguin Books. Used - Acceptable. Paperback The item is fairly worn but still readable. Signs of wear include aesthetic issues such as scratches, worn covers, damaged binding. The item may have identifying markings on it or show other signs of previous use. May have page creases, creased spine, bent cover or markings inside. Packed with care, shipped promptly.
Synopsis
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
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Details
- Bookseller
- St. Vinnie's Charitable Books
(US)
- Bookseller's Inventory #
- H-04-3457
- Title
- The Selling of the President: The Classical Account of the Packaging of a Candidate
- Author
- McGinniss, Joe
- Book Condition
- Used - Acceptable
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Publisher
- Penguin Books
- Place of Publication
- E Rutherford, New Jersey, U.s.a.
- This edition first published
- 1988-08-02
Terms of Sale
St. Vinnie's Charitable Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
St. Vinnie's Charitable Books
Biblio member since 2020
Eugene , Oregon
About St. Vinnie's Charitable Books
St. Vincent de Paul Society of Lane County is a 501c3 charity based in Eugene Oregon. We serve at risk, homeless and low income populations in communities throughout Oregon. 100% of your purchase goes directly to help serve people in need by supporting our emergency homeless services, low income housing, or services for veterans, the elderly, and many other specialty programs helping those who need it most. We appreciate your business.
Glossary
Some terminology that may be used in this description includes:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
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