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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas B. Holt

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  • Hardcover
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New
ISBN 10
019958740X
ISBN 13
9780199587407
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About This Item

Hardback. New. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780199587407
Title
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Author
Douglas B. Holt
Format/Binding
Hardback
Book Condition
New New
Quantity Available
10
Binding
Hardcover
ISBN 10
019958740X
ISBN 13
9780199587407
Publisher
Oxford University Press
Place of Publication
Oxford
This edition first published
2010-12

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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