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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

by Shelby Dean Hunt

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New
ISBN 10
0765609320
ISBN 13
9780765609328
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About This Item

Paperback / softback. New. This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780765609328
Title
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
Author
Shelby Dean Hunt
Format/Binding
Paperback / softback
Book Condition
New New
Quantity Available
1
Binding
Paperback
ISBN 10
0765609320
ISBN 13
9780765609328
Publisher
Routledge
This edition first published
2003-03

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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