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Safeguarding Intangible Assets

Safeguarding Intangible Assets

Safeguarding Intangible Assets

Safeguarding Intangible Assets

by Michael D. Moberly

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  • Paperback
Condition
New
ISBN 10
0128005165
ISBN 13
9780128005163
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About This Item

Paperback / softback. New. Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780128005163
Title
Safeguarding Intangible Assets
Author
Michael D. Moberly
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
10
Binding
Paperback
ISBN 10
0128005165
ISBN 13
9780128005163
Publisher
Butterworth-heinemann
Place of Publication
U.s.a.
This edition first published
2014

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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