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The Selling of the President: The Classical Account of the Packaging of a Candidate

The Selling of the President: The Classical Account of the Packaging of a Candidate

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The Selling of the President: The Classical Account of the Packaging of a Candidate

by McGinniss, Joe

  • Used
  • Paperback
Condition
CollectibleGood
ISBN 10
0140112405
ISBN 13
9780140112405
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About This Item

CollectibleGood. 1970 Penguin Book. Moderate wear/tanned. Good solid paperback with moderate reading/age wear, may have some light markings, pages may have some mild tanning. We take great pride in accurately describing the condition of our books and media, ship within 48 hours, and offer a 100% money back guarantee. Customers purchasing more than one item from us may be entitled to a shipping discount.

Synopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Details

Bookseller
Best and Fastest Books US (US)
Bookseller's Inventory #
1M5000006OVS_ns
Title
The Selling of the President: The Classical Account of the Packaging of a Candidate
Author
McGinniss, Joe
Book Condition
Used - CollectibleGood
Quantity Available
1
Binding
Paperback
ISBN 10
0140112405
ISBN 13
9780140112405
Publisher
Penguin Books
Place of Publication
E Rutherford, New Jersey, U.s.a.
This edition first published
1988-08-02

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Best and Fastest Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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