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The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More
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The Long Tail: Why the Future of Business is Selling Less of More

by Anderson, Chris

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  • Paperback
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UsedVeryGood
ISBN 10
1401309666
ISBN 13
9781401309664
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UsedVeryGood. All orders ship by next business day! This is a used paperback book. Has wear on cover and/or pages. Book has no markings on pages. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!

Synopsis

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Details

Bookseller
Red's Corner US (US)
Bookseller's Inventory #
4CNO3I001JLR
Title
The Long Tail: Why the Future of Business is Selling Less of More
Author
Anderson, Chris
Book Condition
UsedVeryGood
Quantity Available
1
Binding
Paperback
ISBN 10
1401309666
ISBN 13
9781401309664
Publisher
Hyperion
Place of Publication
New York
This edition first published
2008-07

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Red's Corner

Seller rating:
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Tucker, Georgia

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