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Marketing ROI

Marketing ROI

Marketing ROI
Stock Photo: Cover May Be Different

Marketing ROI

by James Lenskold

  • New
  • Hardcover
Condition
New
ISBN 10
0071413634
ISBN 13
9780071413633
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About This Item

Hardback. New. Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780071413633
Title
Marketing ROI
Author
James Lenskold
Format/Binding
Hardback
Book Condition
New New
Quantity Available
10
Binding
Hardcover
ISBN 10
0071413634
ISBN 13
9780071413633
Publisher
McGraw-Hill
Place of Publication
New York
This edition first published
July 16, 2003

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The Saint Bookstore

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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