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Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

Building Reputational Capital: Strategies for Integrity and Fair Play That
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Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

by Jackson, Kevin T

  • Used
  • Acceptable
  • Hardcover
Condition
Acceptable
ISBN 10
0195161386
ISBN 13
9780195161380
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About This Item

Oxford University Press, USA, 2004. Hardcover. Acceptable. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0195161386I5N01
Title
Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
Author
Jackson, Kevin T
Format/Binding
Hardcover
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
0195161386
ISBN 13
9780195161380
Publisher
Oxford University Press, USA
Place of Publication
Ny
Date Published
2004

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About the Seller

ThriftBooks

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Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Acceptable
A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
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