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International Business: The New Realities (2nd Edition)

International Business: The New Realities (2nd Edition)

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International Business: The New Realities (2nd Edition)

by S. Tamer Cavusgil; Gary Knight; John Riesenberger

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0136090982
ISBN 13
9780136090984
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About This Item

Prentice Hall, 2011-01-14. Hardcover. Good.

Synopsis

For courses in Business.International Business: A Millennial ApproachInternational Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0136090982
Title
International Business: The New Realities (2nd Edition)
Author
S. Tamer Cavusgil; Gary Knight; John Riesenberger
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0136090982
ISBN 13
9780136090984
Publisher
Prentice Hall
Date Published
2011-01-14

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Ergodebooks

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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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HOUSTON, Texas

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